3 Ways Businesses Are Using Augmented Reality

Technology is usually at the forefront of any major shift in a business’ operations to at least some degree. One interesting technology that has emerged in certain workplaces is augmented reality, or AR for short. Today, we’re considering specific instances where a business can implement AR to surprising benefits.

Explaining Augmented Reality

Augmented reality technology offers users an interactive experience through interactive data placed over images viewed through some sort of lens. For example, you can use a smartphone or a headset. AR uses computer vision, mapping, and depth-tracking technology to identify, analyze, and send data. It is distinct in that it is somewhat different from virtual reality, where the user is placed in an entirely virtual environment. AR instead chooses to take virtual elements and overlay them on reality.

Let’s look at three distinct ways to use AR technology in a business setting.

For Retail

Retail companies can use AR to offer their customers a better shopping experience. Smartphones can be leveraged to view furniture “in-room,” or customers can try on clothes virtually to see if the look is to their liking before making a purchase. Regardless, the customer benefits by either avoiding the in-store visit or a poor purchase altogether.

For Training

Training is most effective when you engage multiple senses in an immersive environment. AR as a platform is built around this concept, making it an ideal method to include in your training. Users will grasp concepts better the more they are engaged, and when they are engaged, they will understand ideas, retain information, and cut down on the time required for traditional training.

For Maintenance

Nothing says “time sink” or “money pit” like something being broken without you knowing how to fix it. AR seeks to make learning how to maintain or repair complex systems easier than ever. These methods utilize step-by-step processes delivered in a way that makes performing the act much easier than other traditional methods.

AR is just one modern technology solution that could change your organization's operations. To learn more about how we can help your business flourish with technology, call us at (781) 715-1900.